July 26th, 2023Exciting News! Welcome to the New Era of the Basketball BC Academy Program

We are pleased to share some exciting news that will shape the future of our successful Targeted Athlete Strategy basketball program.

We are delighted to announce the rebranding of our High Performance basketball program. Moving forward, we will begin a new chapter as Basketball BC Academy Program.

Why Rebrand? Our decision to rebrand comes from our shared vision to elevate our program to new heights. We believe this transformation will enable us to better represent our values, education, training, and create more opportunities for growth and excellence in basketball. The Basketball BC Academy Program better aligns into Canada Basketball's High Performance Athlete Development Pathway.

Embracing the Future: Basketball BC Academy Program: Our new name embodies the spirit of unity, strength, and determination that defines us as a program. It reflects our collective passion for basketball and our commitment to fostering a supportive community both on and off the court. Our organization is looking beyond short-term success and is committed to cultivating talent over time.

A New Look Program Logo: Along with the name change, you will notice a fresh, dynamic logo that symbolizes our renewed energy and dedication to success. We cannot wait for you to see it!

Our Commitment to You: We want to assure you that while we may have a new program name and look, our core values remain the same. Our dedication to your growth as athletes, both on and off the court, remains unwavering. We are committed to providing the best training, coaching, and resources to help you achieve your full potential. Through our higher learning and specialized instruction athletes will receive training that adds to our community partners’ instruction.

Celebrate Our Legacy: As we move forward, let us take a moment to cherish the wonderful memories and successes we have achieved as Center for Performance and High Performance Training. Our achievements have laid the groundwork for an even brighter future under our new identity.

Next Steps In the coming weeks, you will notice updates across our social media platforms, website, and communication channels as we transition to the Basketball BC Academy Program. Stay tuned for more announcements and exciting updates!

Thank you for being an integral part of our basketball family. Your dedication and commitment inspire us every day. Together, let us make this rebranding an unforgettable moment in our program's history!

Shawn Dheensaw, Executive Director

Supporters and Partners